The Planned Insertion of a Brand or Product into a Movie

question 150

Multiple Choice

The planned insertion of a brand or product into a movie, television show, or some other media program with the purpose of influencing viewers is:

• A)branded entertainment.
• B)product placement.
• C)lifestyle marketing.
• D)guerilla marketing.

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Definitions:

EAT

Earnings After Tax, which refers to the net profit a company makes after deducting all its costs, including taxes.

Gross Margin

The difference between revenue and the cost of goods sold, divided by revenue, expressed as a percentage.

Working Capital

The variance between a firm's immediate assets and its short-term obligations.

Accumulated Depreciation

The total depreciation of an asset over its life up to a specific point in time, reflecting how much of its value has been used up.