Outbound Direct Response Telemarketing Is Most Successful When

question 164

Multiple Choice

Outbound direct response telemarketing is most successful when:

• A)it is tied into a database and either customers or prospects are called.
• B)calls are made from a compiled list.
• C)individuals who have visited the company's website are called.
• D)it is used for cross-selling.

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Definitions:

Punishment

A process in behavioral psychology where an unfavorable outcome follows an undesirable behavior, aiming to decrease the probability of the behavior recurring.

Omission Training

A learning process where a desired behavior is reinforced by the removal of an undesired outcome.

Stimulus Generalization

This refers to the psychological phenomenon where a response that has been learned to one stimulus is evoked by other, similar stimuli.

Operant Conditioning

A training mechanism in which the degree of a behavior is controlled by the application of rewards or punishments.