In-Game Brand Placement in Video Games Has All of the Advantages

question 86

Multiple Choice

In-game brand placement in video games has all of the advantages of product placement and branded entertainment. In addition, it has the added benefit of:

• A)being online.
• B)reaching females.
• C)reaching young males.
• D)interactivity.

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Definitions:

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.

Producer Surplus

The disparity between what sellers are prepared to accept for a product or service and the amount they actually get.

Antitrust Laws

Legislation enacted by the government to prevent monopolies and to foster competition in the marketplace.

Illegal

Activities or actions that are forbidden by law or statute, punishable by fines, imprisonment, or other sanctions.