In Terms of Buzz Marketing, the Most Risky Strategy Is

question 43

Multiple Choice

In terms of buzz marketing, the most risky strategy is to use:

• A) consumers who truly like a brand and tell others.
• B) consumers who like a brand and are sponsored by a company to tell others.
• C) company employees to create a blog on the company's website about a brand and then invite consumers to participate.
• D) company or agency employees posing as customers of the company telling others about the brand.

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Definitions:

Industrial Corporation

A large company involved in the manufacturing or production of goods on a large scale, often employing many people and having significant economic influence.

Inequality

The unequal distribution of resources, wealth, opportunities, and rights among individuals or groups in a society.

Native Americans

The indigenous peoples of the United States, including both American Indian and Alaska Native groups.

U.S. Citizens

Individuals who are legally recognized as members of the United States, either by birth or naturalization, and are entitled to rights and privileges under the U.S. Constitution.