The Best, Most Effective Point-Of-Purchase Displays Utilize All of the Following

question 90

Multiple Choice

The best, most effective point-of-purchase displays utilize all of the following techniques except:

• A) keeping the color of the display down so the product and signage stand out.
• B) making the display versatile so it can be easily adapted by retailers.
• C) making the display reusable and easy to assemble.
• D) using interactive digital displays.

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Definitions:

Media Richness

The theory that communication media vary in their ability to convey information accurately and effectively, influenced by immediacy, feedback potential, and personal focus.

Lengel-Daft Contingency Model

A theoretical framework proposing that the effectiveness of communication processes within organizations depends on the complexity and uncertainty of tasks being performed.

Media Selection

The process of choosing the most effective media channels to communicate a message to a target audience.

Translator

A translator is a person or device that converts written text from one language to another, aiming to maintain the original meaning, tone, and context.