Many Times Demographic and Psychographic Information About Customers Is Not

question 128

Multiple Choice

Many times demographic and psychographic information about customers is not available through internal company records. In these situations:

• A)the information can be purchased from external marketing research firms.
• B)a company can offer customers an incentive to provide the necessary information.
• C)the database can be appended with interaction and history information.
• D)geocoding can be appended to each customer's record.

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Definitions:

Socially Constructed

A concept or perception developed by society through cultural and social practices, rather than existing inherently.

Scientific Community

A group of researchers, academics, and professionals who share knowledge and conduct studies in various fields of science.

Biologically

Relating to the biological aspects of organisms and their functions, often in contrast to environmental or social influences.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.