A Saatchi & Saatchi Study Suggests That Point-Of-Purchase Displays Have

question 63

True/False

A Saatchi & Saatchi study suggests that point-of-purchase displays have a very short period of time to influence customer purchasing decisions.

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Definitions:

Basic Tastes

The human tongue's primary taste sensations which include sweet, sour, salty, bitter, and umami.

Citrus

Citrus refers to a genus of flowering trees and shrubs that produce fruit with a high vitamin C content, such as lemons, limes, oranges, and grapefruits.

Salty

Having a taste characteristic of salt, often used to describe the flavor of food.

Vibrating Molecules

Vibrating molecules are the movement of atoms within molecules that occurs due to thermal energy, responsible for phenomena such as temperature and sound propagation through materials.