In a Frequency Program, Research Indicates the Best Method Is

question 136

Multiple Choice

In a frequency program, research indicates the best method is to provide rewards:

• A) only when requested.
• B) with every person.
• C) using a fixed ratio schedule.
• D) using a variable ratio schedule.

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Definitions:

Conversion Rate

A metric used in marketing to measure the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.

Recently Viewed Items

Recently viewed items refer to a digital feature that tracks and displays products a customer has looked at in the past, enhancing the online shopping experience.

Entice

To attract or tempt someone into doing something or engaging in some activity by offering potential benefit or pleasure.

Perceived Benefit

The personal value or advantage that consumers believe they will receive from using a product or service.