Successful Database Marketing Emphasizes Two Things

question 10

Multiple Choice

Successful database marketing emphasizes two things:

• A)sales and contribution margin.
• B)identifying customers and building relationships.
• C)lifetime value of customers and data mining.
• D)data mining and data coding.

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Definitions:

Xerox

A corporation known primarily for its photocopying products and technology, though it has diversified into digital printing and document solutions.

Exxon

A multinational oil and gas corporation headquartered in the United States, known for its significant role in the global energy sector.

Coupon Bond

A type of bond that pays the holder a regular interest rate (or coupon) in addition to the principal amount at maturity.

Yield To Maturity

The total return anticipated on a bond if the bond is held until its maturity date.