The Process of Searching a Database for a Specific Piece

question 173

Multiple Choice

The process of searching a database for a specific piece of information, such as a birthday, for marketing purposes is:

• A)data mining.
• B)customer cluster analysis.
• C)data coding.
• D)trawling.

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Definitions:

Current Liability

A financial obligation that is due within one year or within the normal operating cycle of a business, which typically includes accounts payable, short-term loans, and accrued liabilities.

Reversing Entry

An accounting technique used to simplify record-keeping, where an entry made in one accounting period is reversed in the next period to allow for straightforward transaction recording.

Adjusting Journal Entry

A journal entry made at the end of an accounting period to record any unrecorded income or expenses for that period, ensuring that financial statements adhere to the accrual basis of accounting.

Revenue Account

An account that tracks the income earned from normal business operations.