The Primary Reason for Building a Database, Coding the Information

question 50

Multiple Choice

The primary reason for building a database, coding the information, and mining the data is to use the output to:

• A)develop marketing programs customized for each customer.
• B)place customers into segments for the purpose of data-driven marketing programs.
• C)customize marketing programs to fit each market segment's profile.
• D)establish one-on-one communications with each customer.

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Definitions:

Pro Forma Financial Statement

Financial reports that project the future income, assets, and liabilities of a company, often used in planning and decision-making.

Financial Condition

Refers to the status of an entity's financial health, often evaluated through its assets, liabilities, and equity.

Distribution Company

A business that is responsible for transporting and delivering goods from manufacturers to end users or retailers.

Trend Analysis

A comparison of a single firm’s present performance with its own past performance, preferably for more than two years.