Personalized Communications with Customers Through Database Information Builds Relationships and Leads

question 77

True/False

Personalized communications with customers through database information builds relationships and leads to both repeat purchases and customer loyalty.

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Definitions:

Return on Investment

A ratio that measures the gain or loss generated on an investment relative to the amount of money invested.

Pegged Exchange Rate

A fixed exchange rate system in which a currency's value is fixed against the value of another currency or a basket of other currencies.

Chinese Yuan

The official currency of the People's Republic of China, used as a medium of exchange in mainland China.

Inflation

The rate at which the general level of prices for goods and services rises, eroding purchasing power.