To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which

question 171

Multiple Choice

To optimize permission marketing, firms must grant customers empowerment, which means customers have:

• A)power over when marketing material is sent to them.
• B)control over what marketing material is sent to them.
• C)control over when they can opt-out of the permission marketing program.
• D)power throughout the entire relationship, not just at the beginning.

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Definitions:

Routing List

A document or guide that outlines the sequence and priority of tasks or destinations, commonly used in logistics and communication.

Errors in Message Taking

Mistakes or inaccuracies that occur during the process of recording and conveying messages, which can lead to misunderstandings or miscommunication.

Communicating Busyness

The act of expressing or conveying one's state of being busy or occupied with tasks.

Efficiency

The ability to produce a desired result with the least effort, expense, and waste.