Frequent Flier Miles in Airline Travel Are a Form Of

question 99

Multiple Choice

Frequent flier miles in airline travel are a form of:

• A)direct marketing.
• B)permission marketing.
• C)frequency program.
• D)ride-along program.

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Definitions:

Absolute Threshold

The minimum intensity of stimulation that must be achieved in order for a stimulus to be detected 50% of the time.

Taste Cells

Specialized sensory cells located on the taste buds of the tongue, responsible for perceiving different flavors such as sweet, salty, bitter, and sour.

Gustav Fechner

A German scientist who founded psychophysics and proposed the Fechner's law, relating physical stimuli to the sensation of their intensity.

Correct Rejection

In signal detection theory, the decision to correctly identify the absence of a signal or stimulus.