In Purchasing a Mailing List, a "Hot List" Is Individuals

question 78

True/False

In purchasing a mailing list, a "hot list" is individuals that have responded to a direct mail offer within the last 90 days.

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Definitions:

Punisher

A person or factor that applies a penalty or negative consequence in response to an action, often used in the context of behavior modification.

Unconditioned Response

in classical conditioning, an unlearned, naturally occurring response (such as salivation) to anunconditioned stimulus (US) (such as food in the mouth).

Generalization

The process whereby a response is given to similar stimuli beyond the original stimulus learned.

Acquisition

In psychology, the phase of learning during which a response is established.