The Program Designed to Build Long-Term Loyalty and Bonds with Customers

question 147

Multiple Choice

The program designed to build long-term loyalty and bonds with customers through the use of a database is:

• A)permission marketing.
• B)direct marketing.
• C)customer relationship management.
• D)frequency marketing.

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Definitions:

Gestalt Psychology

The school of psychology that emphasizes the tendency to organize perceptions into wholes and to integrate separate stimuli into meaningful patterns.

Insight

The sudden realization of a problem's solution; often considered a key component in creativity.

Psycholinguistic Theory

A framework that studies how psychological factors, including cognition, emotion, and social relationships, influence language learning and use.

Language Acquisition

The process by which humans acquire the capacity to perceive, produce, and use words to understand and communicate.