A Key Principle in Developing a Loyalty or Frequency Program

question 71

True/False

A key principle in developing a loyalty or frequency program is to design the program to enhance the value of what the product offers to customers.

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Definitions:

Triangulation

The use of multiple methods or data sources in qualitative research to develop a comprehensive understanding of phenomena.

Program Evaluator

is a professional who systematically assesses the process, implementation, and effectiveness of a program to improve its outcomes and efficiencies.

Outcome Measures

Quantitative or qualitative indicators used to assess the effectiveness of treatment or intervention.

Counseling Treatment

A therapeutic practice that aims to help individuals overcome problems and issues, often through verbal communication with a trained professional.