Which of the Following Consumers Creates the Most Ideal Form

question 29

Multiple Choice

Which of the following consumers creates the most ideal form of buzz marketing for Guess jeans?

• A)Vanessa truly likes Guess jeans and tells others about how great they are.
• B)Trinity likes Guess jeans, which allowed Guess' marketers to sponsor her to tell others about the brand.
• C)Guess has created a blog about Guess jeans and invites consumers to participate and offer their opinions, good and bad.
• D)Guess has one of its employees pose as a customer on her personal blog telling others about how great the jeans are.

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Definitions:

Customer List

A record or database containing information about a business's customers, including their contact information, purchase history, and preferences.

Impairment Losses

Financial losses recognized when the carrying amount of an asset exceeds its recoverable amount.

Amortization

The systematic reduction of the value of an intangible asset over its useful life to reflect its declining value or the allocation of the cost of an intangible asset over a period of time.

Intangible Capital Asset

Non-physical assets, such as patents, copyrights, trademarks, and goodwill, that have value due to the rights or advantages they bring to a business.