Each of the Following Are Important Keys to Building a Successful

question 193

Multiple Choice

Each of the following are important keys to building a successful premium program except:

• A) match the premium to the target market.
• B) select premiums that are highly popular and current fads.
• C) select premiums that reinforce the firm's product and image.
• D) integrate the premium with other IMC tools.

---

Definitions:

Laying Off Employees

The process of either temporarily or permanently dismissing staff members from their jobs, typically as a result of economic declines or changes within the organization.

Workforce Reduction

The process of decreasing a company's employee numbers as part of a strategy to cut costs, improve efficiency, or adjust to market demands.

Distributive Justice

The perceived fairness of how resources and rewards are distributed within a society or organization.

Downsized

Having undergone a process where a company reduces its workforce to lower costs and improve efficiency, often resulting in layoffs.