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In recent years, marketers have reduced the use of freestanding inserts for the distribution of samples because of ineffectiveness.
pK Value
A quantitative measure of the strength of an acid in solution, defined as the negative log of the acid dissociation constant (Ka).
Electrophilic Aromatic Substitution
A type of chemical reaction where an aromatic ring undergoes substitution, with an electrophile replacing a hydrogen atom.
Pyridine
A basic nitrogen-containing heterocyclic compound, often used as a solvent and starting material in organic synthesis.
Benzene
A simple aromatic hydrocarbon with the formula C6H6, known for its ring structure of six carbon atoms connected by alternating double and single bonds.
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