Coding of Customer Data Can Produce Information That Can Be

question 185

True/False

Coding of customer data can produce information that can be used to group customers into clusters based on a wide variety of criteria.

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Definitions:

Descriptive

Pertaining to the act of describing or providing detailed information about characteristics, events, or phenomena.

Correlational

Pertaining to a research method that examines the relationship between variables without inferring a causational link.

Experimental

Relating to a scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Structuralism

A school of thought in psychology and sociology that emphasizes analyzing and understanding the structure of human thought, society, and culture by breaking them down into their simplest components.