A Retailer Agrees to Display a Particular Brand of Shoes

question 201

Multiple Choice

A retailer agrees to display a particular brand of shoes in the front of the store and on a special end-of-aisle display in exchange for a price discount by the manufacturer. This is an example of a:

• A)trade allowance.
• B)corporate sales program.
• C)cooperative merchandising agreement.
• D)vendor support program.

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