When a Firm Supports a Specific Event, Such as a Local

question 7

Multiple Choice

When a firm supports a specific event, such as a local youth baseball tournament, it is ________ marketing.

• A) sponsorship
• B) event
• C) cause-related
• D) tie-in

Recognize the role of tangibles in evaluating service quality.

Identify strategies to reduce delivery gaps including technology use and employee empowerment.

Assess the importance of employee empowerment in improving service quality.

Understand the significance of reliability and assurance in service settings.

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Definitions:

Dick Cheney

A prominent American politician and businessman who served as the 46th Vice President of the United States under President George W. Bush.

National Security

A state or country's goal to maintain the survival of the state through necessary measures, including economic security, strength in defense, and diplomacy.

Cold War

Term for tensions, 1945–1989, between the Soviet Union and the United States, the two major world powers after World War II.

Immigration

The action of coming to live permanently in a foreign country.