A Program That Ties Marketing to a Charity in Order

question 188

Multiple Choice

A program that ties marketing to a charity in order to generate goodwill is called:

• A)cause-related marketing.
• B)social responsibility marketing.
• C)social media marketing.
• D)sponsorship marketing.

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Definitions:

Punishment

A consequence that reduces the likelihood of a behavior being repeated in the future.

Shaping

A method of training or teaching that involves reinforcing behaviors that are progressively closer to the desired behavior.

Secondary Reinforcer

A reinforcer that is acquired or learned through association with other reinforcers.

Discriminative Stimulus

A stimulus in the presence of which a particular response will be reinforced in operant conditioning.