Cause-Related Marketing Is Based on the Idea That

question 81

Multiple Choice

Cause-related marketing is based on the idea that:

• A)it enhances brand parity.
• B)it has a direct impact on sales and profits.
• C)consumers are more likely to make purchases from companies that support a good cause.
• D)social responsibility is a critical part of every company's operation.

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Definitions:

Personal Experiences

are individual occurrences or events encountered in a person's life, shaping their perceptions, beliefs, and reactions to future situations.

Free Association

In psychoanalysis, the uncensored uttering of all thoughts that come to mind.

Unconscious Processes

Mental activities beyond conscious awareness that influence thoughts, feelings, and behaviors.

Defense

Psychological strategies used unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.