Marketers Use Cause-Related Marketing for All of the Following Reasons

question 120

Multiple Choice

Marketers use cause-related marketing for all of the following reasons except:

• A) help develop stronger brands.
• B) help move consumers toward brand loyalty.
• C) encourage consumers to switch brands.
• D) increase the level of brand parity.

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Definitions:

Inelastic Demand

Inelastic demand refers to a market condition where the quantity demanded of a good or service changes very little in response to price changes.

Excise Tax

A tax on the production, sale, or consumption of a particular good or service within a country.

Efficiency

The optimal use of resources to achieve the best possible outcome or output with the least waste of time and effort.

Distort Incentives

A situation where economic or policy mechanisms result in unintended or undesirable behaviors, often leading to inefficiencies.