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The Decision Criteria Used in Selecting a Public Relations Firm

question 30

True/False

The decision criteria used in selecting a public relations firm is different than criteria in selecting an advertising agency.


Definitions:

Transcranial Direct Current Stimulation

A form of neurostimulation that uses constant, low current delivered directly to the brain area via electrodes on the scalp.

Animals

Multicellular, eukaryotic organisms of the kingdom Animalia that are capable of locomotion, responsive to their environment, and feed by consuming other organisms.

Androgen

A type of hormone that plays a role in male traits and reproductive activity; testosterone is the most well-known androgen.

Testosterone

A steroid hormone that plays a key role in the development of male reproductive tissues, as well as promoting secondary sexual characteristics such as increased muscle and bone mass, and the growth of body hair.

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