The Decision Criteria Used in Selecting a Public Relations Firm

question 30

True/False

The decision criteria used in selecting a public relations firm is different than criteria in selecting an advertising agency.

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Definitions:

Continuity

The state of remaining consistent, unchanged, or uninterrupted over time.

Entity

An organization, company, or individual that has a distinct legal existence and can enter into legal contracts or be subject to legal rights and obligations.

Aggregate

Aggregate refers to a total amount or sum formed by combining several separate elements or components.

Limited Partner

A partner who does not take part in the management of a firm and whose liability does not extend beyond his or her investment.