With Regard to the Public Relations Aspect of Cause-Related Marketing

question 94

Multiple Choice

With regard to the public relations aspect of cause-related marketing, a company wishing to benefit should:

• A)make sure the public is always aware of any cause-related marketing they support.
• B)spend some money to publicize causes, but the amount should not be significant.
• C)not publicize causes because the public will think any effort to do so is shameless self-aggrandizement.
• D)spend approximately 25 percent of whatever is given to a cause on publicizing the cause.

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Definitions:

Price

The amount of money expected, required, or given in payment for something.

Price Rigidity

Characteristic of oligopolistic markets by which firms are reluctant to change prices even if costs or demands change.

Demand Curve

Depicts how the quantity demanded of a commodity varies with its price, commonly shown as a downward-sloping line on a graph, reflecting the inverse relationship between price and quantity demanded.

Price Leadership

Pattern of pricing in which one firm regularly announces price changes that other firms then match.