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Entitlings and enhancements are reactive damage control public relations activities.
Previous Attempts
Prior efforts or tries at accomplishing a task or goal before the current attempt.
Motivation
The driving force behind an individual's actions, desires, and needs, pushing them towards achieving certain goals.
Processes
A series of actions or steps taken to achieve a particular end.
Disclose
The action of making information known or public, especially after being secret or private.
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