When Planning a Sponsorship or Event Marketing Program, After the Marketing

question 159

Multiple Choice

When planning a sponsorship or event marketing program, after the marketing group decides on the objective, the next step would be to:

• A)plan a method of tracking the results.
• B)advertise the event.
• C)promote the event to the firm's customers and employees.
• D)match the event with the firm's customers, vendors, and employees.

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Definitions:

Dividend Income

Income received from owning shares in a company, typically paid out from the company's profits.

Gain Potential

The possible financial profit that can be achieved from an investment, considering the risk and opportunity cost.

Trading Securities

Financial assets that are purchased with the intention of selling them in the short term to profit from price fluctuations.

Fair Value

An estimated market value of an asset or liability based on current market prices or valuations.