Cognitive Neuroscience Can Be Used to Provide Unique Insights into a Consumer's

question 112

True/False

Cognitive neuroscience can be used to provide unique insights into a consumer's response to advertisements through capturing eye movements as the individual watches the ad.

---

Definitions:

Ovulated Oocyte

A mature egg cell that has been released from an ovary during ovulation and is capable of being fertilized.

Uterine Tube

Also known as the fallopian tube, it is the path through which the ovum travels from the ovary to the uterus.

Lumen

The internal area of a hollow organ, like a blood vessel or the gut.

Vestibule

An entrance hall or other open area in a building used by the public, especially a hotel or theater; in anatomy, it refers to the entrance of many structures in the body such as the mouth or ear.