In Using Advertising Tracking Research, After a Respondent Is Shown

question 71

Multiple Choice

In using advertising tracking research, after a respondent is shown a segment of an advertisement or stills of an ad, respondents are asked first if they:

• A) can identify which brand was in the ad from a list of brands shown to them.
• B) can identify the brand being advertised.
• C) recognize the company or brand.
• D) like the ad.

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Definitions:

Etiology

The study of the cause of disease.

Numeric

Relating to or consisting of numbers, often used in the context of computing and data processing.

HCPCS Level II

A standardized coding system used for billing and coding healthcare services and supplies, outside the realm of typical medical procedures which are classified in HCPCS Level I.

Contact Lens

A thin lens placed directly on the surface of the eye to correct vision or for cosmetic purposes.