Scanner Data Is Often Used to Measure the Impact of Marketing

question 43

Multiple Choice

Scanner data is often used to measure the impact of marketing communications in which of these programs?

• A)Test markets
• B)Cognitive neuroscience
• C)Purchase simulation tests
• D)Emotional reaction tests

---

Definitions:

Production Facility

A place equipped with the necessary equipment and machinery for the manufacture of products.

Quantity Flexibility

An adjustment mechanism within supply chain management allowing for changes in order quantities to meet actual demand.

Market Intelligence

The process of gathering, analyzing, and interpreting information about a market, including information about competitors, customers, and other market dynamics.

Intermediary

A third-party agent or entity that acts as a mediator or facilitator between two parties in a transaction, often involved in the distribution chain.