If a Client Wants to Know Why a Particular Ad

question 69

Multiple Choice

If a client wants to know why a particular ad or ad campaign is not performing well, the best source of information would be:

• A)quantitative questions on a copytest.
• B)emotional reaction tests.
• C)verbatim comments from a copytest.
• D)ad tracking research.

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Definitions:

Body Dysmorphic Disorder

A mental disorder characterized by obsessive focus on a perceived flaw in appearance, which to others may be minor or not observable.

Psychological Disorder

A condition characterized by abnormal thoughts, feelings, or behaviors, significantly impacting daily functioning and often diagnosed according to criteria in standard diagnostic manuals.

Overweight

A condition characterized by having more body fat than is optimally healthy, usually defined by a Body Mass Index (BMI) over 25.

Body Weight

The total mass of an individual, typically measured in kilograms or pounds, often used as an indicator of health.