The Data Preparation Technique Used in Market Segmentation to Divide

question 53

Multiple Choice

The data preparation technique used in market segmentation to divide consumers into different homogeneous groups is _____.

• A) data visualization
• B) cluster analysis
• C) market analysis
• D) supervised learning

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Definitions:

Internet

A global network of computers that provides access to information and communication facilities, encompassing a wide range of online services and resources.

General Guidelines

Broadly applicable advice or rules intended to guide behavior or actions in various situations.

Confidentiality

The ethical principle or legal right that a professional or organization must not disclose information about a client or patient without their consent.

Unauthorized Observation

Observing and collecting data or information without the knowledge or consent of those being observed.