A Retailer Is Interested in Analyzing the Shopping Trend of Men

question 1

Essay

A retailer is interested in analyzing the shopping trend of men concerning the items: Shirts, pants, Jeans, t-shirts, Shoes, and Belts. A sample of 50 male customers is selected and the data are given below.

a. Using a minimum support of 20 transactions and a minimum confidence of 50 percent, use XLMiner to generate a list of association rules. How many rules satisfy this criterion?
b. Using the list of rules from part a, consider the rule with the largest lift ratio. Interpret what this rule is saying about the relationship between the antecedent item set and consequent item set.
c. Interpret the support count of the item set composed of the all the items involved in the rule with the largest lift ratio.
d. Interpret the confidence of the rule with the largest lift ratio.
e. Interpret the lift ratio of the rule with the largest lift ratio.

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Definitions:

Fusion

The act or outcome of merging two or more elements into one unified whole.

Ovaries

Female reproductive organs in animals and humans that produce eggs and hormones.

Botanically

Referring to or derived from plants or the science of botany.

Berry

A type of simple fruit with seeds and pulp produced from the ovary of a single flower; the skin is often edible.