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Trends shaping the value received by consumers include internationalization, technological changes, changing communications, changing demographics, and the changing economy.
Non-Activated Attitude
An attitude or belief that is currently not influencing an individual's thoughts or behaviors because it is not being mentally accessed or considered.
Subsequent Behaviour
Actions or reactions that follow an initial event, influenced by prior experiences, attitudes, or psychological processes.
Mere Exposure
A psychological phenomenon where individuals develop a preference for things merely because they are familiar with them.
Conditioning
The process of learning associations between environmental stimuli and behavioral responses, typically discussed in the contexts of classical and operant conditioning.
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