A Consumer Research Study Analyzes the Factors, Such as Age

question 69

Multiple Choice

A consumer research study analyzes the factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

• A) qualitative
• B) interpretive
• C) quantitative
• D) structured
• E) focused

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Definitions:

Promissory Estoppel

A legal principle that prevents a party from backing out of a promise which led the other party to take action or abstain from it, based on the promise.

Illusory Promise

A statement that appears to be a promise but does not actually bind the party making it to any action or performance, rendering it unenforceable as a contract.

Release

A legal document or agreement resulting in one party forfeiting the right to make claims against another party in exchange for a settlement or relief.

Unforeseeably Difficult

Situations or tasks that could not have been predicted to be as challenging or complex as they are found to be.