A CRM System Allows a Firm to Be More Customer-Focused

question 62

True/False

A CRM system allows a firm to be more customer-focused.

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Definitions:

Vertical Analysis

A financial analysis method in which each entry for each of the three major categories of accounts (assets, liabilities, and equities) in a balance sheet is represented as a proportion of the total account.

Profitability Analysis

The process of reviewing and evaluating a company's ability to generate income (profit) relative to revenue, balance sheet assets, operating costs, and equity over time.

Horizontal Analysis

A method of financial analysis in which financial statements figures for a period are compared to those of the previous period to determine the changes in dollar amounts and percentages.

Liquidity Ratios

Financial metrics used to measure a company's ability to pay off its short-term liabilities with its short-term assets.