USAA Is an Insurance Company That Believes Customers Form Relationships

question 38

Multiple Choice

USAA is an insurance company that believes customers form relationships with companies as opposed to companies merely conducting individual transactions with customers. For this reason, USAA rewards loyal customers in the form of dividends at the end of each year. The longer a customer has been with the company, the greater the dividend received. USAA is implementing _____.

• A) consumer value management (CVM)
• B) hedonic value
• C) marketing relationship management (MRM)
• D) customer relationship management (CRM)
• E) relationship quality management (RQM)

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Definitions:

Deoxyribose Sugar

A five-carbon sugar molecule that is a component of DNA molecules, lacking an oxygen atom compared to ribose.

Phosphoric Acid

A weak acid with the chemical formula H3PO4, widely used in detergents, fertilizers, and food processing.

Thymine

A pyrimidine nucleobase found in DNA, pairing with adenine, crucial for DNA stability and integrity.

Nucleic Acids

Biopolymers essential to all known forms of life, which carry genetic information in cells and are made up of sequences of nucleotides.