A Company That Views Itself in a Product Business, Rather

question 39

Multiple Choice

A company that views itself in a product business, rather than in a value, or benefits producing business runs the risk of developing _____, which could cause the company to go out of business if technology makes the product obsolete.

• A) marketing myopia
• B) cognitive dissonance
• C) negative affect
• D) marketing dissonance
• E) marketing disconnect

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Definitions:

Psoas

A major muscle in the body that connects the lower spine to the femur, aiding in flexion of the hip joint.

Cremaster

A muscle that raises and lowers the testis to regulate its temperature.

Overstretched Ligament

A ligament that has been stretched beyond its normal capacity, often leading to tears or injury.

Sprain

A partially torn or overstretched ligament.