A Cosmetic Manufacturer Was Looking at a Graphical Display of How

question 64

Multiple Choice

A cosmetic manufacturer was looking at a graphical display of how women perceived different brands of cosmetics and was dismayed to learn that its brand was clustered with brands that are targeted toward older women, not the younger women the marketer was trying to reach. The graphical depiction of the positioning of competing brands the marketer was using is called a(n) _____.

• A) perceptual map
• B) BCG matrix
• C) competitive matrix
• D) competitive array
• E) positioning plot

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Definitions:

FIFO

Stands for "First In, First Out," a method used in inventory and financial accounting to manage and value inventory by selling or using assets in the order they were acquired.