Which of the Following on a Perceptual Map Represents the Combination

question 90

Multiple Choice

Which of the following on a perceptual map represents the combination of product characteristics that provide the most value to an individual consumer or market segment?

• A) touch point
• B) maximum point
• C) optimum point
• D) ideal point
• E) slope intercept

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Definitions:

Liquidated Debt

A debt with a specific, fixed amount that has been agreed upon by all parties involved.

Accord

An agreement in law where two parties agree to settle a dispute by one party fulfilling a condition offered by the other.

Satisfaction

The fulfillment or discharge of an obligation such as a debt or the performance of a contract, or a feeling of fulfillment from achieving one's desires or requirements.

Debt

Money owed by one party, the debtor, to another, the creditor, typically arising from a transaction of a loan or credit.