A University Realizes It Needs to Increase Revenue in the Face

question 91

Multiple Choice

A university realizes it needs to increase revenue in the face of severe budget cuts due to the weak economy. The school decides to pursue students who have some college but have not completed their degrees. To do this, the university is offering online degree programs, charges extra fees for these students, offers a wide selection of online courses each semester, and advertises on billboards, on radio, on television, and in newspapers throughout the state. The school also sends direct mail letters to students who were previously enrolled at the school but did not complete their degree. The courses, the tuition, online delivery, and promotion are examples of _____.

• A) corporate strategy
• B) value enhancement
• C) marketing tactics
• D) marketing augmentation
• E) task implementation

Examine the factors that influence obedience and resistance in controlled experiments.

Discuss the implications of social power and leadership dynamics within groups.

Identify and differentiate between the various bases of power as defined by French and Raven.

Understand the impact of group dynamics and leadership on obedience and social conformity.

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Definitions:

Fair Market

The price at which an asset would exchange between a willing buyer and a willing seller, each having reasonable knowledge of all relevant facts and neither being compelled to buy or sell.

Par Common Stock

The nominal or face value assigned to common stock shares as stated in the corporate charter, unrelated to market value.

Stock Dividend

A distribution of additional shares of a company's stock to its shareholders instead of cash.

Market Price

Market price is the current price at which an asset or service can be bought or sold in the open market.