Customer Lifetime Value Is Equal to the Net Present Value

question 51

Multiple Choice

Customer lifetime value is equal to the net present value of the stream of profits over a customer's lifetime plus _____.

• A) the costs associated with satisfying that customer
• B) the costs associated with keeping that customer for more than 10 years
• C) the retention rate for all customers
• D) opportunity cost saved from having loyal customers
• E) the worth attributed to the equity a good customer can bring

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Definitions:

United States Navy

The naval warfare service branch of the U.S. Armed Forces, responsible for naval operations and the protection of American interests at sea.

French Forces

The military and paramilitary units of France, including its army, navy, air force, and gendarmerie.

Federalists

Federalists were supporters of the ratification of the U.S. Constitution, advocating for a strong central government as opposed to the decentralized government proposed by the Anti-Federalists.

Republicans

A political party in the United States that traditionally supports conservative policies and emphasizes states' rights and national defense.