A University Realizes It Needs to Increase Revenue in the Face

question 91

Multiple Choice

A university realizes it needs to increase revenue in the face of severe budget cuts due to the weak economy. The school decides to pursue students who have some college but have not completed their degrees. To do this, the university is offering online degree programs, charges extra fees for these students, offers a wide selection of online courses each semester, and advertises on billboards, on radio, on television, and in newspapers throughout the state. The school also sends direct mail letters to students who were previously enrolled at the school but did not complete their degree. The courses, the tuition, online delivery, and promotion are examples of _____.

• A) corporate strategy
• B) value enhancement
• C) marketing tactics
• D) marketing augmentation
• E) task implementation

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Definitions:

Surgical Wounds

Incisions or cuts made in the skin during surgery, which require proper care and monitoring to promote healing and prevent infection.

Side Rails

Bars or rails attached to the sides of a bed, stretcher, or other piece of medical equipment to prevent falls and provide support.

Sexually Transmitted Infections

Infections that are spread primarily through person-to-person sexual contact.

Medical Assistance In Dying

A practice in which a physician or other healthcare professionals legally helps a consenting patient to end their life under certain conditions.