The Degree to Which a Consumer Is Sensitive to Changes

question 65

Multiple Choice

The degree to which a consumer is sensitive to changes in some product characteristic is known as _____.

• A) elasticity
• B) differentiation
• C) sensitivity
• D) segmentation
• E) positioning

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Definitions:

Synaptic Level

Pertaining to the level of synapses, focusing on the interactions and communications between neurons at these connections.

Tranquilizers

Medications used to reduce tension or anxiety, often by depressing nervous system activity.

Alcohol

A psychoactive substance found in drinks such as beer, wine, and spirits that can alter consciousness and impair cognitive and psychomotor functions.

Voluntary Movement

Movement that is under conscious control, including actions like walking, talking, or picking up objects.