Define Market Segmentation and Explain How It Is a Marketplace

question 75

Essay

Define market segmentation and explain how it is a marketplace condition.Describe different market segments of McDonald's customers.

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Definitions:

Hierarchy of Needs

A theory in psychology proposed by Abraham Maslow, categorized in a five-level model of human needs, from basic physiological needs to self-actualization.

Abraham Maslow

An American psychologist best known for proposing Maslow's hierarchy of needs, emphasizing a theory of human motivation based on a hierarchy of needs.

Total Person

A holistic concept referring to the multi-dimensional nature of individuals, encompassing physical, psychological, social, and spiritual aspects.

Stress Management

The process of using techniques and strategies to reduce or handle stress in personal or professional life.