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One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

question 66

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, actors are seen driving a Toyota Prius or drinking Pepsi. This is an example of _____.


Definitions:

Equilibrium Price

The price at which the quantity of a good demanded by consumers equals the quantity supplied by producers, resulting in a stable market condition.

Price Ceiling

A legal maximum price that can be charged for a good or service, intended to protect consumers from high prices.

Price Ceiling

A legal maximum price that can be charged for a good or service, typically set by government.

Market for Apartments

The economic interaction of supply and demand determining the rental prices and availability of apartment units.

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