Examlex

Solved

One Way Marketers Are Dealing with the Declining Effectiveness of Traditional

question 66

Multiple Choice

One way marketers are dealing with the declining effectiveness of traditional advertising due to technology such as digital video recorders allowing viewers to zoom past commercials is to get their products integrated into television programs. In some shows, actors are seen driving a Toyota Prius or drinking Pepsi. This is an example of _____.


Definitions:

Product

Any item or service offered by businesses to consumers to satisfy a want or need.

Premium

An amount paid for an insurance policy or an additional charge for better or more services.

Referral

A recommendation from one party to another, often used in sales to acquire new clients through existing clients' networks.

Urban School District

Refers to a public school district located in a metropolitan or densely populated area, often dealing with diverse populations and varied educational challenges.

Related Questions